Privacy Policy

Introduction

This Privacy Policy applies to the information we receive through the operation of our websites, social media, blog, promotional alerts, mobile apps, e-mail communications, and SMS/MMS messaging (collectively, the “Services”). In this policy, you can expect to learn about the information we may ask you to provide to us and information that we may receive from third parties. Expert Painting, Inc. (“Company,” “we,” “us,” “our”) is committed to protecting your privacy.

Personal Information

“Personal Information” is information that identifies you as an individual or relates to an identifiable individual. We may collect Personal Information, including:

• Your name
• Postal address (including billing and shipping addresses)
• Telephone number
• Email address
• Any payment information
• Social media account ID
• Your phone number and consent for SMS messaging
• Your messaging history

Information We Collect

The Personal Information gathered by the Company falls into two categories:

1. Information voluntarily supplied by visitors to our websites through optional registrations.
2. Tracking information gathered as visitors navigate through our sites.

The information that you share with us allows us to provide you with a positive experience by making it easier for you to find the products and services you need and want. We collect information from you when you provide it to us when you interact with us online, download our mobile app, opt-in to receive marketing communications from us, participate in a survey, sweepstakes or one of our customer loyalty or discount programs. We collect this information in a variety of ways, including from web forms and technologies like cookies. We may combine the information we collect from you with information obtained offline and from other sources to help us improve its overall accuracy and better tailor our interactions with you.

If you connect your social media account to our sites, you will share certain Personal Information from your social media account with us, for example, your name, email address, photo, list of social media contacts, and any other information that may be or you make accessible to us when you connect your social media account to our account.

In addition, we need to collect Personal Information in order to provide the requested services to you. If you do not provide the information requested, we may not be able to provide the services. If you disclose any Personal Information relating to other people to us or to our service providers in connection with the services, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

SMS / Messaging Privacy Policy

When you opt-in to receive SMS/MMS messages from us, we collect (review and delete anything that is inapplicable to your program, or add other data that may be collected):

• Your phone number
• Consent to send SMS messages
• Your email address
• Your basic contact information
• Your messaging history

How We Collect Your Information (SMS)

We may collect your information directly from you (for example, when you complete a form or contact us) or automatically (for example, when you interact with our website or our messaging tools).

How We Use Your Information (SMS)

• Send you the SMS messages you’ve opted in to receive
• Provide updates, promotions, or other relevant content based on your preferences
• Respond to support requests and operate our business

You can opt out of receiving SMS messages at any time by replying STOP to any message we send you. For support, text HELP to 586-247-6600. Message and data rates may apply. Message frequency varies.

To Whom We Disclose Your Information (SMS)

We may disclose your information to:

• Our affiliated companies
• Third-party service providers, business advisors, or consultants who provide services to us
• In connection with a merger, acquisition, reorganization, restructuring, financing transaction, or sale of assets
• As required by law or administrative order, or to assert claims/rights or defend against claims

We do not share your personal information, phone number, or SMS consent opt-in data with third parties or affiliates for marketing or promotional purposes.

Protection of Information (SMS)

We take steps to protect your information against unauthorized use or disclosure.

Updates (SMS)

We may periodically update this SMS/Messaging section. If we make material changes that have a substantive and adverse impact on your privacy, we will provide notice on this website prior to the change becoming effective. We encourage you to periodically review this page for the latest information about our privacy practices.

How We Use Your Information

To make use of certain features on our websites (such as help forums, coupon pages, shopping areas, and other interactive forums), visitors may need to register and provide certain information as part of the registration process. The information you supply will help us to offer you more personalized features, tailor our site to your interests, and make it more useful to you. We and our service providers use Personal Information for purposes such as:

• Providing the functionality of our sites and fulfilling your requests
• Arranging access to your registered account
• Responding to your inquiries and fulfilling your requests
• Completing your transactions, verifying your information, and providing you with related customer service
• Sending administrative information to you, such as changes to our terms, conditions, and policies
• Sending you marketing related emails and SMS/MMS messages, with information about our services, new products, and other news about our company
• Facilitating social sharing functionality that you choose to use
• Analyzing Personal Information for business reporting and providing personalized services
• Preparing trend reports on how our digital content is used to improve our services
• Personalizing our interactions with you and providing offers tailored to your interests
• Accomplishing our business purposes, such as improving the efficiency of our services; fraud and security monitoring; developing, enhancing, improving, maintaining, or modifying products and services; and determining the effectiveness of our promotional campaigns

We may disclose your information to third parties under the following circumstances:

• With service providers or suppliers that help with our business operations or joint products
• With third parties that you may be interested in hearing from or about
• When necessary to protect the safety, property, or other rights of ours or our customers, or when otherwise required by law

Supplying Personal Information is entirely voluntary. But if you do not supply the information we need, we may be unable to provide you with certain services we make available to other visitors to our sites. Of course, even if you want to remain completely anonymous, you are still free to take advantage of the wealth of content available on our sites without registration.

Other Information

“Other Information” is any information that does not reveal your specific identity or does not directly relate to an identifiable individual. The Services collect Other Information such as:

• Browser and device information
• Information collected through cookies, pixel tags, and other technologies
• Demographic information and other information provided by you that does not reveal your specific identity
• Information that has been aggregated in a manner such that it no longer reveals your specific identity

Other Information We Collect

Information Collected Automatically

We and our service providers may use technology to automatically collect information when you visit our sites, view our emails, interact with us on social media, or engage with our SMS/MMS messages. The information collected may include Internet Protocol (IP) address, the type of mobile device you use, your device operating system and browser type, a unique device identifier, the address of a referring website, the path you take through our sites, and other information about your session on our sites and social media pages. This information may be collected from you by means of cookies, pixel tags (also called web beacons or clear gifs), local shared objects, and other technologies.

Cookies allow us to recognize you when you use our Services or visit our sites. A cookie is a small text file that a website or email may save to your browser and store on your hard drive. Local shared objects (“LSOs,” also known as Flash cookies) may also be used. Cookies allow us to provide you relevant information as you use or return to our sites. Some of this information may be linked to you personally. However, the information stored in a cookie cannot be used to personally identify you unless combined with information that you have provided.

Pixel tags let us know if a website page was visited, an email was opened, or if ad banners on our websites, emails, and other sites were effective. We use the information collected through cookies, LSOs and pixel tags to provide a continuous and more personalized experience for you, ensure that our sites and services work correctly, prevent fraud, support our customer marketing initiatives, and to provide us with analytics that help us enhance our services. These third parties may receive anonymous information about your browsing and buying activity on our sites. If you do not want your information used by these third parties, you can change the settings of your browser to reject cookies. See “Your Choices” below for more information.

Other Information We Obtain

We may receive information about you from other sources and third parties. For instance, we obtain information from service providers to enhance our existing customer information, such as improving the accuracy of the information we have about our customers. The information may include demographics (such as number of household members, age, and gender), segment data, and purchase preference information from public databases, social media platforms, data append services and others. We use this information to help us correct or supplement our records, improve the quality or personalization of our service to you, and prevent or detect fraud.

Uses and Disclosures of Other Information

We may use and disclose Other Information for any purpose, except where we are required to do otherwise under applicable law. If we are required to treat Other Information as Personal Information under applicable law, we may use and disclose it for the purposes for which we use and disclose Personal Information as detailed in this Privacy Policy. In some instances, we may combine Other Information with Personal Information. If we do, we will treat the combined information as Personal Information as long as it is combined.

Products and Services Offered by Other Businesses

We will sometimes allow other businesses to make products or services available to our customers. When you purchase products or services from these other businesses, we share your information with these businesses so that they can fulfill your purchase. When the use of your information is governed by their privacy policy, we will provide you with product or program materials that provide you with a link to their privacy policy.

Business Transfers

We may share information with our subsidiaries and affiliates for internal business purposes. We may also disclose or transfer all information collected in the event of a proposed or actual sale (including as part of insolvency or bankruptcy proceedings), financing, merger, or any other change in control or ownership of the Company or any of our assets or divisions.

Legal and Safety Obligations

We may share your information: (i) in response to a subpoena or other legal process or if in our good faith opinion such disclosure is required or permitted by law; (ii) at the request of governmental authorities conducting an investigation; (iii) to protect or defend the Company or enforce other policies applicable to the Services; (iv) to prevent or prosecute fraud or other crimes; or (v) to protect the personal safety or rights of an individual. To the maximum extent permitted by applicable law, we may also use IP addresses, mobile device identifiers or any other information we collect to identify users, and may do so in cooperation with copyright owners, internet service providers, wireless service providers or law enforcement agencies in our discretion. Such disclosures may be carried out without notice to you.

This site may contain links to other sites. The Company is not responsible for the privacy practices or the content of such other websites.

Your Choices

We use an opt-out standard for email or for other communications, such as postal mail and SMS/MMS marketing. Opt-out means we may contact you but will stop upon your request. You may choose to:

• Stop receiving marketing or promotional e-mails, voice and/or text alerts (reply STOP to SMS)
• Update and correct your personal information
• Address any matters specific to California or Nevada Residents
• Cancel your account

You may request that we do these things or contact us with questions by:

• Accessing your online account and updating your information
• Following instructions in the e-mail, direct mail, or text communication you received from us

Even if you have opted out of receiving marketing communications, we may still contact you with questions or information regarding your order (such as regarding order status, shipment, or refunds) or to respond to your customer service requests.

Electronic Communications

When you subscribe to alerts, text us, or send e-mails to us, you are communicating with us electronically. You consent to receive communications from us electronically. We will communicate with you by e-mail, SMS/MMS, or by posting notices on this site or through the other Services. You agree that all agreements, notices, disclosures, and other communications that we provide to you electronically satisfy any legal requirement that such communications be in writing.

You may control the automatic collection of information by:

Disabling Cookies

Most web browsers allow you to exercise control over cookie files on your computer by erasing them, blocking them, or notifying you when such a file is stored. However, if you disable cookies, you will not be able to take advantage of certain features of our site. You may also change the settings of your browser to reject cookies. Each browser is different, so check your browser’s “Help” menu to learn how to update your cookie preferences.

Blocking LSOs

If you do not want LSOs stored on your computer, you can adjust the settings of your Flash player to block LSO storage using the tools contained in the website storage settings panel. Please note that setting the Flash Player to restrict or limit acceptance of LSOs may reduce or impede the functionality of some Flash applications.

Managing Interest-Based Advertising Preferences

We personalize your experience on our sites and mobile services by showing you advertisements that are tailored to your interests. To help us do this, we belong to ad networks that may use your browsing history across participating websites and mobile services to show you interest-based advertisements. If you do not wish to receive online behavioral advertising from us on other websites, please visit the Network Advertising Initiative Opt-Out page and the Digital Advertising Alliance Consumer Choices Page. These opt-out mechanisms rely on cookies to remember your choices; if you delete your cookies, use another device, or change browsers, you will need to repeat this process. We are not responsible for effectiveness of, or compliance with, any third parties’ opt-out options or programs or the accuracy of their statements regarding their programs.

Matched Ads

We may serve ads on or through third-party services, such as Google and Facebook, that are targeted to reach people (or similar people) that have visited our Services or that are also identified in one or more of our databases (“Matched Ads”). This is done by us uploading certain of our data to the third-party service, such as through Google Customer Match, and the third-party service matching common factors against our data. To opt-out of such advertising, please contact the applicable third-party service. We are not responsible for such third-party service’s failure to comply with your opt-out instructions.

Analytics

We use a tool called “Google Analytics” to collect information about the use of this site. Google Analytics collects information such as how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site. We use the information we get from Google Analytics only to improve this site. We also use Adobe and Google analytics to monitor performance and to better understand how our customers navigate the sites. You can opt-out of Adobe Analytics, and you can opt-out of tracking by Google Analytics. We do not combine the information collected through the use of analytics with personally identifiable information.

Other Important Information

Security

We maintain reasonable and appropriate physical, electronic and procedural safeguards to protect the confidentiality of Personal Information. While we work very hard to protect your privacy, no method of security is 100% effective. We make no warranties, express, implied, or otherwise, as to the ultimate effectiveness of our reasonable and appropriate safeguards. We further disclaim, to the fullest extent of the law, any liability for any unauthorized access to, disclosure or damage to, interception of, theft, or loss of any data communications and/or personal information. By using the Services, you acknowledge that you understand and agree to assume these risks.

Information from Children

The Services are not geared towards children and we do not knowingly collect information from children under the age of thirteen without parental consent. Please contact us if you believe your child may have provided us with information and you would like us to work to delete the information.

Third-Party Websites

There may be hyperlinks contained in the Services, including this policy, to other websites or locations that are operated and controlled by third parties (“Third-Party Websites”). These Third-Party Websites may use their own cookies, web beacons and other technology to independently collect information about you. In addition, these Third-Party Websites may solicit information from you. We make no representations regarding the policies or business practices of such Third-Party Websites and encourage you to familiarize yourself with their privacy policies before providing them with your information.

Public Forums

This site may make chat rooms, forums, message boards, and/or news groups available to its users. Please remember that any information that is disclosed in these areas becomes public information, and you should exercise caution when deciding to disclose your personal information. Any information you include in a message you post to any chatroom, forum or other public posting area is available to anyone with Internet access. If you do not want people to know your email address, for example, do not include it in any message you post publicly.

California Residents

The California Consumer Privacy Act of 2018 (“CCPA”) provides additional rights to know, delete and opt-out, and requires businesses collecting or disclosing personal information to provide notices and means to exercise rights.

Notice of Collection

In the past 12 months, we have collected the following categories of personal information enumerated in the CCPA:

• Identifiers, including name, postal address, email address, and online identifiers (such as IP address)
• Customer records, including phone number, billing address, and credit or debit card information
• Commercial or transactions information, including records of products or services purchased, obtained, or considered
• Internet activity, including browsing history, and interactions with a website, email, application, or advertisement
• Geolocation data
• Inferences drawn from the above information about your predicted characteristics and preferences

We do not generally sell information as the term “sell” is traditionally understood. We disclose the following categories of personal data for commercial purposes: Identifiers; Customer records; Commercial or transactions information; Internet activity; Geolocation data; Inferences drawn.

Right to Know and Delete

You have the right to know certain details about our data practices in the past 12 months. In particular, you may request the following from us:

• The categories of personal information we have collected about you
• The categories of sources from which the personal information was collected
• The categories of personal information about you we disclosed for a business purpose or sold
• The categories of third parties to whom the personal information was disclosed for a business purpose or sold
• The business or commercial purpose for collecting or selling personal information
• The specific pieces of personal information we have collected about you

In addition, you have the right to delete the personal information we have collected from you. To exercise any of these rights, contact us and submit a request. In the request, please specify which right you are seeking to exercise and the scope of the request. We will confirm receipt of your request within ten days. We may require specific information from you to help us verify your identity and process your request. If we are unable to verify your identity, we may deny your requests to know or delete it. See “Your Choices” above for more information.

Right to Opt-Out

To the extent we sell your personal information as the term “sell” is defined under the CCPA, you have the right to opt-out of the sale of your personal information by us to third parties at any time. You may submit a request to opt-out by contacting us. See “Your Choices” above for more information.

Authorized Agent

You can designate an authorized agent to submit requests on your behalf. However, we will require written proof of the agent’s permission to do so and verify your identity directly.

Right to Non-Discrimination

You have the right not to receive discriminatory treatment by us for the exercise of any your rights.

Financial Incentives

The CCPA allows businesses to offer consumers financial incentives for sharing personal information. Where we offer these programs, your participation is optional. If you choose to participate, your participation will be subject to any applicable terms.

Shine the Light

Customers who are residents of California may request (i) a list of the categories of personal information disclosed by us to third parties during the immediately preceding calendar year for those third parties’ own direct marketing purposes; and (ii) a list of the categories of third parties to whom we disclosed such information. To exercise a request, please write us at the email set out below and specify that you are making a “California Shine the Light Request.” We may require additional information from you to allow us to verify your identity and are only required to respond to requests once during any calendar year.

Minors

If you are a California resident under 18 years old and registered to use the Services, you can ask us to remove any content or information you have posted on the Services. To make a request, simply contact us with the subject “California Under 18 Content Removal Request” in the subject line and tell us what you want to be removed. We will make reasonable good faith efforts to remove the post from prospective public view, although we cannot ensure the complete or comprehensive removal of the content and may retain the content as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Nevada Residents

Nevada law (NRS 603A.340) requires each business to establish a designated request address where Nevada consumers may submit requests directing the business not to sell certain kinds of personal information that the business has collected or will collect about the consumer. A sale under Nevada law is the exchange of personal information for monetary consideration by the business to a third party for the third party to license or sell personal information to other third parties. If you are a Nevada consumer and wish to submit a request relating to our compliance with Nevada law, please contact us. See “How to Contact Us” below for more information.

Updates to This Privacy Policy

We may periodically update this Privacy Policy. If we make material changes that have a substantive and adverse impact on your privacy, we will provide notice on this website prior to the change becoming effective. We encourage you to periodically review this page for the latest information about our privacy practices.